Ferrari is a famous car brand. They make fast and beautiful cars. But do they make more money from merchandise?
Let’s explore this topic and find out.
What is Ferrari Merchandise?
Ferrari merchandise includes many items. You can buy hats, shirts, and jackets. There are also keychains and watches. These items have the Ferrari logo on them.
Fans of Ferrari love to buy these items. They feel closer to the brand when they wear Ferrari merchandise.
Credit: www.acumenfinancial.co.uk
How Much Does Ferrari Make from Cars?
Ferrari sells many cars each year. These cars are very expensive. Some cost over $200,000. Ferrari cars are also rare. The company does not make many cars each year.
In 2020, Ferrari sold about 9,119 cars. This made them a lot of money. The revenue from car sales is very high. But is it more than the money from merchandise?
Revenue from Merchandise
Ferrari merchandise is very popular. Fans around the world buy these items. The price of merchandise is much lower than a car. But many more people can afford to buy merchandise.
Ferrari makes millions from merchandise each year. This is a big part of their revenue. But it is still less than the money from car sales.
Why Merchandise is Important
Merchandise helps Ferrari in many ways. It makes the brand more famous. More people get to know about Ferrari. When people wear Ferrari merchandise, they advertise the brand.
Merchandise also makes fans happy. They feel like they are part of the Ferrari family. This makes them more loyal to the brand.
Credit: beloved-brands.com
Comparison of Revenue Sources
| Source | Revenue (in millions) |
|---|---|
| Car Sales | $3,460 |
| Merchandise Sales | $490 |
| Other Sources | $210 |
From the table, we see that car sales make more money. Merchandise sales are still important, but they make less money than car sales.
Conclusion
Ferrari makes a lot of money from both cars and merchandise. Car sales are the biggest source of revenue. Merchandise sales are also important. They help make the brand more famous.
So, while Ferrari makes more from cars, merchandise plays a key role in their success.