Founded in 1914, Maserati is an Italian luxury vehicle manufacturer known for producing some of the most elegant and high-performance cars in the world. Over the years, Maserati has gone through several ownership changes, resulting in an interesting journey for the brand.
Fiat Chrysler Automobiles (FCA)
Fiat Chrysler Automobiles (FCA), a multinational automotive corporation, is the current owner of Maserati. In 1993, FCA acquired a 50% stake in Maserati, and by 1999, it had gained full control over the company. This acquisition by FCA was part of their strategy to expand their luxury car offerings.
Stellantis
Stellantis, a merger between Fiat Chrysler Automobiles (FCA) and PSA Group, became the new owner of Maserati in January 2021. The merger created one of the world’s largest automotive groups, bringing together various renowned brands under one umbrella.
Stellantis aims to leverage the expertise and heritage of Maserati to strengthen its luxury segment and offer a wider range of premium vehicles to consumers worldwide.
A Brief History of Ownership Changes
Maserati has undergone several ownership changes throughout its history. Here is a brief overview of some key ownership transitions:
| Year | Owner |
|---|---|
| 1914 | Founding Maserati brothers: Alfieri, Bindo, Carlo, Ettore, and Ernesto Maserati |
| 1937 | Orsi family |
| 1968 | Citroën |
| 1975 | Italian government |
| 1993 | Fiat Chrysler Automobiles (FCA) acquires 50% stake |
| 1999 | Fiat Chrysler Automobiles (FCA) gains full control |
| 2021 | Stellantis |
The Impact of Ownership Changes on Maserati
Each ownership change brought about significant shifts in Maserati’s direction, technology, and offerings. Citroën’s ownership in the late 1960s and early 1970s led to the development of iconic models like the Maserati Bora and Merak, which featured unique design elements and technical innovations.
Under FCA’s ownership, Maserati experienced a revival with the launch of several successful models like the Maserati Quattroporte and Maserati Ghibli. FCA’s investment in Maserati allowed the brand to expand its product lineup and compete more effectively in the luxury car market.
Stellantis’ ownership is expected to bring further opportunities for Maserati’s growth and development. The merger provides access to shared technologies and resources, which can lead to more advanced and efficient Maserati vehicles in the future.
Frequently Asked Questions On Who Owns Maserati Now : Unveiling The Power Players
Who Owns Maserati Now?
Maserati is currently owned by the Italian multinational automaker, Fiat Chrysler Automobiles (FCA).
When Did Maserati Change Ownership?
The change in ownership occurred in 1993 when Fiat S. p. A acquired Maserati and became its majority shareholder.
How Many Times Has Maserati Changed Ownership?
Maserati has changed ownership a few times throughout its history, with notable changes in 1937, 1968, and the most recent one in 1993.
Is Maserati An Italian Brand?
Yes, Maserati is an Italian luxury car manufacturer founded in Bologna, Italy, in 1914.
Conclusion
Maserati has had an eventful journey through various ownership changes, from the founding Maserati brothers to its current owner, Stellantis. Despite these changes, Maserati has remained synonymous with luxury, performance, and elegance.
Under the stewardship of Stellantis, Maserati is poised for a promising future. The collaboration and synergies within the Stellantis group can unlock new opportunities for Maserati to continue producing remarkable automobiles that captivate automotive enthusiasts worldwide.