What Does Acura Mean? Unlocking the Power Behind the Name

What Does Acura Mean?

When it comes to luxury vehicles, Acura is a name that often pops up. But have you ever wondered what the name “Acura” actually means? In this article, we will delve into the history and meaning behind the Acura brand.

The Origins of Acura

Acura is a luxury vehicle division of the Japanese automaker Honda. It was founded in 1986, with the intention of creating a brand that would compete with various luxury car manufacturers from Europe and the United States. However, Acura has its roots in Honda’s earlier endeavor to enter the global automotive market.

The Precursor: Honda’s First Luxury Car

Before Acura, Honda had already entered the luxury car market with the introduction of the Honda Legend in 1985. The Legend was an executive car that aimed to compete with luxury brands like Mercedes-Benz and BMW. It received positive reviews for its performance, features, and build quality.

The Birth Of Acura

In 1986, Honda introduced Acura as a separate brand in the United States and Canada. It was the first Japanese luxury brand to hit the market. The decision to create a new brand was driven by Honda’s desire to establish a luxury image for their vehicles and to target the premium segment of the market.

The Meaning of Acura

Now that we know the background of Acura, let’s explore the meaning behind the name. The word “Acura” is derived from the Latin word “acus,” which means precision or mechanically precise. Honda wanted to emphasize the precision and performance of their vehicles, and thus, the name Acura was chosen.

The Acura logo also conveys the brand’s commitment to precision. The logo consists of a stylized letter “A” inside a circle. The “A” represents “Acura” while the circle signifies perfection and completion. Overall, the logo reflects the brand’s focus on engineering excellence and attention to detail.

Acura’s Impact in the Luxury Car Market

Since its introduction, Acura has managed to make a significant impact in the luxury car market. The brand’s commitment to reliability, performance, and innovation has earned it a loyal customer base.

Acura focuses on producing premium cars and SUVs that offer a balance between luxury, performance, and price. The brand has also introduced several groundbreaking technologies throughout its history, such as the Super Handling All-Wheel Drive (SH-AWD) system, which enhances both performance and safety.

Acura Models

Over the years, Acura has introduced various models that have become synonymous with luxury and performance. Some of the notable models include:

  • Acura NSX
  • Acura TLX
  • Acura RDX
  • Acura MDX

These models showcase Acura’s commitment to producing vehicles that offer a blend of comfort, style, and cutting-edge technology.

Frequently Asked Questions For What Does Acura Mean? Unlocking The Power Behind The Name

What Does The Name Acura Mean?

Acura is a combination of the words “Accuracy” and “Currency,” signifying precision and advanced technology.

Who Founded The Acura Brand?

Acura was founded by Honda in 1986 as their luxury vehicle division.

Where Are Acura Cars Manufactured?

Acura cars are primarily manufactured in Japan, but some models are also produced in the United States.

What Makes Acura Different From Other Luxury Brands?

Acura stands out for its reputation of reliability, state-of-the-art technology, and a dedication to customer satisfaction.


Acura is a luxury vehicle brand that was created to compete in the premium segment of the automotive market. The name “Acura” is derived from the Latin word meaning “precision,” highlighting the brand’s focus on engineering excellence. With its range of luxury cars and SUVs, Acura has made its mark in the industry and continues to be a popular choice among consumers looking for a stylish and performance-driven vehicle.

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